Managing a social media page is hard, don’t let anyone tell you different.

Cue the fact that you need to make sure your social media marketing strategies are converting in a meaningful way. One of the most tedious issues you’ll have to deal with is figuring out an efficient way to actually manage the page itself.

Creating a positive environment for your community sounds like a great idea until you realize that turning your social media pages into community hubs is anything but simple.

Here is a list of the most valuable social media marketing hacks that you can start using right away.

Each of these hacks will help maximize the effectiveness of your social media marketing strategy and help you get the most bang for your buck.

Some of these hacks are going to be laser-focused tips, some are going to present you with new ways of approaching your social media marketing campaigns. But one thing’s for sure. Every single tip on this list is going to help you start making the most of your social media presence and start dominating the social media platform of your choice.

1. Use ‘share for share’

Reach out to those pages and platforms you’ve noticed your followers consistently follow and offer them a deal. If they promise to promote your content in their Instagram story, you’ll do the same. Of course, you can offer to do guest posts for one another if that’s a better fit for your audience and your needs.

These methods of cross-promotion might sound simple, but that’s where their elegance lies.

The reality of digital media marketing is that digital ‘word-of-mouth’ is incredibly valuable. Why? For the simple reason that it’s someone other than you vouching for your product. This is targeted promotion to a sizable audience and that’s just something you can’t get anywhere else.

2. Posting Multi-Dimensional, Multimedia Content

There’s plenty of data showing that content that has visuals is considerably more engaging. In fact, visuals have a massive impact on the reading experience.

See stat from Visme.co

It is important that your content has layers. Aside from the importance of appealing to the different ways the people in your community like to consume content, creating content with layers makes for a more engaging experience.

If you’re creating a blog post with the intention of promoting it on social, make sure it’s not just a giant block of text. Add photos, screenshots, infographics and even videos to not only make your content seem more interesting to the average person scrolling through their News Feed.

3. Content curation is a huge aspect of social

If you’re wondering what makes content curation such an important aspect of social media marketing, it’s actually pretty simple.

Building a robust, respectable brand that’s viewed as an online authority is hard work. And arguably, one of the most effective ways to make that process easier is to take some of the responsibility off your own shoulders.

The truth is that the needs of the consumer have never been higher, in terms of the content you produce and promote on social media. Not only should you have content that’s entertaining, inspirational or educational, but you’d better have plenty of that content coming out on a consistent basis. Consistency is the name of the game, hence the importance of having (and sticking to) a content calendar.

But if we’re going based off of purely original content, the average business owner is going to have a tough time creating enough content for their audience.

Sure, you could hire someone to handle your content needs, but let’s face facts. Unless you’re in an industry where things are changing drastically on a day-to-day, week-to-week basis, you probably won’t have enough to talk about. And let’s not even get started on the difficulty of actually creating 5-10 unique pieces of content on a weekly basis.

All of this becomes even more disheartening when you realize that in order to be taken seriously as an online authority, you’ll need to be pumping out plenty of high-quality content. But fortunately, the solution is actually pretty straightforward.

Just learn to curate content effectively.

It’s really that simple.

Of course, there are two levels of curated content.

The first is when you promote someone else’s content on your social media pages, in order to share that value with your readers. Keep in mind that the second level of curating content is about more than just finding someone else’s work online and retweeting it or linking to it on your site.

The best type of curated content involves a level of investment.

Why? Because this way, you’re able to provide more value to your audience and come up with a piece of content that builds on the value of the original.

What does that look like in practice?

A great example would be finding a series of studies and using them to create an infographic. You don’t have to be a massive corporate enterprise to put these together. It may not be a particularly easy way to add value to another piece of content, but you’d better believe that it’s going to be effective. In fact, considering the popularity of infographics, it’s entirely possible that your curated content could end up being more popular than the content you used as a reference!

And that’s the difference between high-quality content curation and low-quality content curation.

The low-quality curation attempts are barely recognized as their own form of content. The high-quality curation attempts actually have the potential to steal the show.

4. Recycle Old Content

Still, on the topic of content, it’s important that we tackle another issue that’s vital to understanding how to dominate social media marketing.

The term ‘evergreen content’ has become a bit of a buzzword, which is unfortunate since creating evergreen content can actually make a massive difference in your content.

The value of evergreen content lies in the same place as curated content, in the sense that you can use it to meet the expectations of your audience. The key here is to create content that’ll always be relevant to your audience. Obviously, current event articles or videos aren’t going to be a good fit for this category.

Rather, blueprint-style articles or videos which will always be relevant to a specific group of your audience are ideal. This can then be recycled and promoted multiple times via social media.

Not only will this increase the chances of it actually being seen by your entire audience, but it’ll also ensure that your content doesn’t feel stale or repetitive.

It’s worth noting that you shouldn’t be recycling content every week. After a few months, you can go back to your catalogue and start promoting your evergreen content.

Conclusion

Whether you’re trying to increase conversions, traffic, or anything in between, using these hacks will help you increase the effectiveness of your marketing efforts.

Growth is the only essential thing you need to be a startup. Startups are created to grow fast. Everything else that happens within a startup is a derivative of growth.

Everything – ideation, product validation, product management, team building, fundraising – follows from growth. Without growth, early stage startup is just a small business losing money.

That is why founders are encouraged to focus on one metric – the one that matters. This is because, as a startup, your limited resources are a deterrent to wasting your time trying different things.

Depending on your type of business, growth will mean different things to different startups. And your one metric that matter changes over time. Getting rid of distractions enables you to focus your already limited resources – people, time, and money – on the one thing that moves the needle.

What is the one thing that signifies that your business is growing at a particular point in time?

In the beginning, growth for a lot of startups has more to do with user acquisition and engagement than revenue. The advantage of defining your growth metric is it tells you the most important thing about your startup and how should drive it.

You need to consider the followings when choosing your growth parameter.

1. Your business model

The way you monetize your product is an indication of the value that will be created by your business. It’s not always about the money, but revenue metrics provides a standard benchmark for growth metrics.

2. How you acquire your customers

The rate at which your products gets into the hands of users is a substantial measure of how scalable and successful your product can be. Inherent in the DNA of startups is the ability to build products that have the potential of being ubiquitous and viral within a short time frame.

That is why most startups are tech-enabled companies because technology enables innovation not just in the way products are made, but how they are distributed. You can measure your growth based on metrics such as unique web visits, page views, app downloads, partner signups, user signups, conversion rate, churn rate, etc.

3. The stage of your business

The stage of your company will determine what to focus on. Early stage business should be obsessed about metrics that validates their product-market fit more than mid or late stage companies.

In the beginning, your growth metric is based on time-based milestones you need to reach such as partnerships, signup at a particular time, user signup rate, number of feature releases, etc. It is important that you wrap this with specific numbers as much as possible to measure progress.

4. How you measure growth

Answering this question will help you make right decisions. Let’s assume you decide to measure your growth by the number of subscribers to your email list. First, you’ll have to optimise your product, website, app, content and every potential user interactions to grow this list.

You then measure the results of all your actions on a regular basis against this metric. You hold yourself and your team accountable with data and see whether you are making progress or not. You deep dive into all your acquisition channels to identify where you are getting the most number of subscribers. You look at the numbers every day and experiment with various tactics and tools to see how you can grow the subscription rate.

As you focus on a particular growth metric and optimise your products accordingly, magic happens. You identify particular big hairy destinations to drive your startup towards and you can measure the how and the rate at which you are getting there. And as you grow, your goal may change, and you redefine your growth metric.

You build, you measure, you learn.  And you continue the cycle until you reach your true north.

Bitnami