To learn about the right growth channels for your startup, attend our live Q&A session with Yemi Johnson, COO, hotels.ng. It’s holding on on Thursday, August 16, 2018, Get a seat here.

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Marketing is getting a facelift. No doubts about that.

Smart organizations recognize the need to change how they spend their time and money to increase brand exposure and cement their footprint in the market.

Every strategy and every dollar you spend should point toward one goal: growth.

Without growth, your business dies.

Growth hacking is part science, part art. There is no template to master it; the best you can do is learn from successful growth hacks.

To help you out, we put together a list of 11 real-world growth hacking tactics from the world’s leading startups.

Use these growth tactics to brainstorm ideas and to understand the science and art behind growth hacking.

7 Steps To Guide Your Growth Marketing Activities

Define objectives and key results. What exactly do you expect from following these growth hacking tips? Have SMART goals and plan to keep track of whether or not your growth hacking strategy paid off.

Brainstorm ideas.  Don’t waste time wondering which will perform very well.  Look for at least 5 ideas that suit your needs and try them out.

Prioritize. Once you find out which ones it is you want to work with, rank them and determine which ones are most likely to succeed.

Test. Make it a point to always test out the campaigns you think would work, and test again.

Implement.  Give yourself a specific time frame to work with. Preferably between 30-90 days. And measure your weekly results.

Analyze. Ask yourself, how is this test going? Use the data you’ve got to make it work better the next time.

Systemize. Since you’ve got the steps down, make a system out of it. That’s how you’ll be able to repeat it instead of starting from the scratch.

11 Growth Marketing Tactics You Need To Implement Now

We will be categorizing our tactics under 3 major categories:

  • Attract Users
  • Engage Users
  • Convert Users

Also, we will be stating the tools necessary to make all these hacks workable.

1. Free Baiting

Customers love nothing like they do the word ‘free’. The most visible example is the free t-shirt technique.

Fresh Yo is taking advantage of the current world cup to engage with their audience.

You have to admit, Nigeria’s jersey is a pretty hot commodity and people would be more inclined to interact with whoever is giving it out.

Companies do this all the time. This hack helps in attracting people to your company.

Category: Attract and Engage Users
Ease of implementation: Easy (It’s easy to print up T Shirts, and run your competition via Viral Loops. Couriers can deliver to the winners.
Tools Required: Landing page (Instapage is a fantastic way to get this done) and the Free product you intend to give out

2. Send your emails from a real person

Instead of sending emails from info@yourcompany.com, send them from real people with their first names and last names.

It has been found to be more effective and it gets more response from actual people when compared to generic company emails.

This hack helps in increasing engagement from your users.

Category: Engage

Ease of implementation: Easy
Tools required: Email marketing platform like Mailchimp, Convertkit

3. Add an image to your Google profile.

Wouldn’t you rather read a mail from a real person that has a human face as the profile rather than a company’s logo?

This is essential because that picture reinforces the fact that you are an actual person and this can help boost open rates.

This helps with how users engage with your company and increase the conversion rate.

Category: Conversion
Easy of Implementation: Easy

4. Use Buffer’s optimized posting scheduler.

Use Buffer’s optimized posing scheduler to determine the best time to post throughout the day based on the times of highest engagement.

This way you get to catch your users at the right time and it has the potential to double engagements with your contents.

Category: Engage
Ease of implementation: Easy
Tools required: Buffer

5. Reschedule popular Tweets on Buffer.

Since your audience already told you what they like, why not give it to them?

Reschedule popular tweets using the “Re-Buffer” button to keep old content alive and traffic flowing, just don’t overdo it.

Use your initiative (it also depends on how much you’re tweeting and the size of your Following).
Category: Attract
Ease of Implementation: Easy
Tools required: Buffer account, Twitter account

6. Turn your 404 page to a landing page.

When people get lost on your site, why not prompt them with something of value and a call to action?

Popular giveaways can include ebooks, checklists, and course signup pages for lost visitors.


This helps in providing good interaction with those that find your page even if it is by accident and in turn you get a high conversion rate.

Category: Convert
Ease of implementation: Medium
Tools required: Landing page

7. Send an amazing welcome email.

Since first impressions really do matter the most, and people essentially love to feel special, there is a need to put an extra effort on what you welcome new subscribers and customers too.

You have to spend good time to craft the right mail that achieves just this. An example of a company that has got this right is Airbnb.

Consider their examples and use what you’ve found to craft yours.

This will help you to create a good relationship with your consumers and improve their future engagement with your company.

Category: Engagement
Ease of implementation: Easy
Tools required: Email Marketing Software (Mailchimp, Convertkit, Mad Mimi)

8. Education focused email series.

People want to work with companies that can help them solve their problems.

One of the best ways you can differentiate from your competitors, grow your email list, and boost conversions is by showing people that you’re willing to go out of your way to help them.

A great way to do this is by offering a free email course that potential customers can stumble upon and subscribe to when they are looking for answers to their questions.

It’s also another great way to build loyalty and trust with people because it gives you the opportunity to position yourself as someone who is genuinely interested in solving problems

Category: Engage
Ease of implementation: Easy
Tools required: Email Marketing Software (Mailchimp, Convertkit, Mad Mimi)

9. Use an entry overlay.

Entry overlays have been known to give insanely high conversion rates for high traffic pages.


Category: Convert
Ease of implementation: Medium
Tools required: Landing page
10. Use a headline tester before publishing.

Does your headline suck? Try running it through a headline tester to see how it can be improved.


Category: Attract
Ease of implementation: Easy
Tools required: CoSchedule Headline Analyzer

11. Use testimonials on landing pages.

In an increasingly online world, social credibility can sometimes be the only factor differentiating you from your competitors.

Add testimonials to your landing pages to increase trust and in turn, conversions.
Category: Attract & convert
Ease of implementation: Easy
Tools required: Landing page

Conclusion

It’s important to note that not all these tactics will work for your business. You need to have an understanding of your business, customers, target audience and products to determine what will work.

To learn about the right growth channels for your startup, attend our live Q&A session with Yemi Johnson , COO, hotels.ng. It’s holding on on Thursday August 16 2018 Get a seat here

Growth is the only essential thing you need to be a startup. Startups are created to grow fast. Everything else that happens within a startup is a derivative of growth.

Everything – ideation, product validation, product management, team building, fundraising – follows from growth. Without growth, early stage startup is just a small business losing money.

That is why founders are encouraged to focus on one metric – the one that matters. This is because, as a startup, your limited resources are a deterrent to wasting your time trying different things.

Depending on your type of business, growth will mean different things to different startups. And your one metric that matter changes over time. Getting rid of distractions enables you to focus your already limited resources – people, time, and money – on the one thing that moves the needle.

What is the one thing that signifies that your business is growing at a particular point in time?

In the beginning, growth for a lot of startups has more to do with user acquisition and engagement than revenue. The advantage of defining your growth metric is it tells you the most important thing about your startup and how should drive it.

You need to consider the followings when choosing your growth parameter.

1. Your business model

The way you monetize your product is an indication of the value that will be created by your business. It’s not always about the money, but revenue metrics provides a standard benchmark for growth metrics.

2. How you acquire your customers

The rate at which your products gets into the hands of users is a substantial measure of how scalable and successful your product can be. Inherent in the DNA of startups is the ability to build products that have the potential of being ubiquitous and viral within a short time frame.

That is why most startups are tech-enabled companies because technology enables innovation not just in the way products are made, but how they are distributed. You can measure your growth based on metrics such as unique web visits, page views, app downloads, partner signups, user signups, conversion rate, churn rate, etc.

3. The stage of your business

The stage of your company will determine what to focus on. Early stage business should be obsessed about metrics that validates their product-market fit more than mid or late stage companies.

In the beginning, your growth metric is based on time-based milestones you need to reach such as partnerships, signup at a particular time, user signup rate, number of feature releases, etc. It is important that you wrap this with specific numbers as much as possible to measure progress.

4. How you measure growth

Answering this question will help you make right decisions. Let’s assume you decide to measure your growth by the number of subscribers to your email list. First, you’ll have to optimise your product, website, app, content and every potential user interactions to grow this list.

You then measure the results of all your actions on a regular basis against this metric. You hold yourself and your team accountable with data and see whether you are making progress or not. You deep dive into all your acquisition channels to identify where you are getting the most number of subscribers. You look at the numbers every day and experiment with various tactics and tools to see how you can grow the subscription rate.

As you focus on a particular growth metric and optimise your products accordingly, magic happens. You identify particular big hairy destinations to drive your startup towards and you can measure the how and the rate at which you are getting there. And as you grow, your goal may change, and you redefine your growth metric.

You build, you measure, you learn.  And you continue the cycle until you reach your true north.